Post 8- Art History- Brianna Pacheco

    Constructivism, an influential art movement in twentieth-century Russia, was roughly between 1915 to 1930. It was the rejection of regular art in favor of constructing it in an industrial sense. The value expressed was to push for social change. It borrowed elements from Cubism and Futurism. The aesthetic attributes encompassed are a minimal color palette, sans-serif fonts, the dominance of red and black, photomontage, geometric shapes, diagonal lines, linearity, symmetry, repetition, and simplicity. The minimal color palette consists of black, grey, white, red, and yellow.

    Visually, I interpret Constructivism as loud and bold. The message being sent is being yelled at the viewer. However, I am drawn to the simplicity of using geometric shapes and a minimal color palette. It forces me to truly consider how to formulate the design of the message that is easily recognizable to the viewer.

Alexander Rodchenko: Books (Please)! In All Branches of Knowledge (Advertisement Poster for the Lengiz Publishing House) (1924)

Coffee Club logo

Coffee Club flyer

    Alexander Rodchenko's Books (Please)! In All Branches of Knowledge (1924) influenced the design of the logo for the Coffee Club. The use of a circle with an image inside and a triangle with text inside inspired me. Instead of just one circle, I chose to use four. One pair is a red circle within a yellow circle, and the other pair is the opposite. The red circle from the top pair has a coffee cup made of a rectangle and semicircles. An elongated trapezoid is connected from the first red circle to the second yellow circle with condensed lettering that becomes wider the closer it gets to the second pair of circles. It is meant to respresent spilled coffee with the words resembling foam. The color palette is limited to yellow, red, light gray, dark brown, and light brown. The Coffee Club flyer further follows attributes of Constructivism through the repetition of overlapping squares and some of the text being diagonal. Although the color palette contains more colors than typically used.