Tuesday, April 29, 2025

Studio Research - FINAL- Rachel D Alfonso

To conclude this course and the semester, I’d like to present myself as a graphic designer with a strong passion for branding and visual storytelling. For me, the creative process is both intuitive and deliberate, a balance between experimentation and careful attention to form, color, and texture. I believe art is not only a reflection of the world but also a way to engage with it and spark transformation. My work aims to express personal ideas while also inviting dialogue between the viewer and the piece. I want my designs to allow for multiple interpretations and personal connections, encouraging people to look beyond the surface and find meaning in the space between intention and perception. Every day, I fall deeper in love with what I do, and as I continue to grow, my passion for design only deepens.

My most recent project is Merengue, a Cuban Dominican restaurant. Its brand identity was inspired by something I felt I was losing: my Cuban roots. Though I’ve been more immersed in Dominican culture, Merengue became a space to reconnect both identities. It’s a brand where people from both cultures can feel at home, and where others can experience and celebrate our heritage.

Link to presentation

BFA Artist Talk
BFA Artist Talk

Merengue Master Cooking

Merengue Poster Picture

Merengue Theme Nights

Merengue Menu

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