The historical art movement I feel most akin to is the Baroque period (c. 1600 to 1750). I’m especially inspired by how Baroque artists used intense contrast, theatrical lighting (chiaroscuro), and dynamic composition to evoke emotion and tell stories. Artists like Caravaggio and Artemisia Gentileschi brought a powerful sense of realism and human drama into their work that still feels alive and raw today.
In my own design work, especially the FalconJet brand identity, I use a similar approach to contrast and drama to create bold visual impact. The dark backgrounds, glowing highlights, and sharp metallic reflections in my mockups echo the Baroque aesthetic of strong light and shadow guiding the viewer’s eye.
Here is an image from my FalconJet brochure, placed alongside Caravaggio’s The Calling of Saint Matthew (1599 to 1600). Both compositions use lighting to highlight importance and create a moment of suspended action.
I’m drawn to Baroque because it doesn’t shy away from emotion. It embraces the bold, the dramatic, and the expressive. These are all things I strive for in my own storytelling through design. Whether I’m crafting an airline experience or creating a logo, I want viewers to feel something, just like Baroque paintings were meant to stir awe and wonder.
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