POST 1 - INTRODUCTION - RACHEL D ALFONSO

My name is Rachel Alfonso. Grew up watching my dad paint but I never had an inclination for fine arts. It wasn't till high school that I started showing interest in graphic design. I am a senior a couple of months away from graduation. I´m a graphic designer who loves brand identity. Through my creativity, I intend to capture a company's essence and give it personality. My artwork is influenced by the ambiance that I surround myself with. I also find painting very inspirational, both in terms of theories and mediums. Two years ago, I started my own company "RDA Creative" and helped around 20 businesses find their identity. Carolyn Davidson is my biggest inspiration, to those who don't know who she is the lady who designed the Nike logo. She was only paid 35 dollars to do Nike's logo. The founder of Nike didn't love it but trusted that it would make him big one day. This amazing story inspires me to believe in the process and trust myself. And that it seems nothing is simple the beginning of something huge. 

 

"To collect photographs is to collect the world" Susan Sotang 

I'm that one friend that takes pictures of everything. And for a very long time, society made me feel like I wasn't enjoying the moment. Then I understood that pictures are memories in an art form, and that's why feel so identified with Susan's quote.

"Although there is a sense in which the camera does indeed capture reality, not just interpret it, photographs are as much an interpretation of the world as paintings and drawings are." Susan Sotang

Even though photographs can feel more like a direct source they are interpreted as well in an artistic form. It can seem literal when we look at but even the way the camera is placed it sets an intention, and it tells a story to the audience.