Wednesday, February 19, 2025

Message Behind My Work - Rocco Francisco



In a few sentences: My work combines the digital and the natural together to create a positive balance in an ever changing world. Much of my work evokes internal reflection, while others refer to technology in a possible future.

 Message Behind My Work

    In the field of graphic design, my work involves ideas of typography, negative versus positive space, and simple shapes in order to deliver work that inspires self-reflection. Using color as a central theme for emphasis, my pieces often employ high contrast in order to offer emotion; however, this is done in a way that does not have a singular meaning. My pieces are often described as having a foreboding or strange quality, even in works that are seemingly more objective like branding work or three dimensional models.

3D House Model, 2023
This is a simple house model created in Blender, showcased in a dark backdrop with orange lighting, creating a sense of uncertainty instead of just showing the model in an objective format.

memories of flash, 2024
Created to act as cover art for an EP under the same name, 
this piece utilizes a textured silhouette to draw emotion without
a clear meaning. Audiences have described it as foreboding.

Neon Throne (Black and White Version), 2020
This piece has been compared to inkblot tests, with no clear meaning but a usage of sharp shapes to create a mysterious figure.


    There are times where people think by themselves and use their surroundings to figure out what is bothering them, the solution to a problem, or think about how their past actions have made them the person they are today. The ambiguity of my work, whether this is through a lack of meaning or a dual meaning is a tool to create an importance in the audience's reaction and interpretation.

DON'T LEAVE ME HERE, 2024
This utilizes a double meaning, with the words being applicable to either figure on the image.

    Typography is often a focus in my work, utilizing ideas of repetition, color, and hierarchy in order to provide introspection. 

Mac DeMarco "Chamber of Reflection"Typographic Render, February 2024


    Works that are more commercial in the field of graphic design still use similar ideas of hierarchy, color emphasis, positive and negative space, and simple shapes to deliver their intended messages or products. These employ ideas of technology and possible developments in the near future, as much of my inspiration comes from science fiction and the cyberpunk genre.


algabright 3D Mockups, 2024


algabright Brand Guidelines, 2024


    Pictured above are two images for branding design project "algabright," a concept for a company specializing in algae photobioreactors. This uses technology to create aquariums meant to be installed in place of street lamps or trees wherever trees are not plantable, creating an opportunity to provide oxygen, light, and shade in public areas. 



RyuuAkito Typographic Self Portrait, 2024
This piece employs ideas of typographic hierarchy, contrast, and negative and positive space to create a portfolio in my music career spanning from 2015 to the middle of 2024.






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