Artist Statement & Bio - Angelica Cisneros

 Artist Statement

Angelica creates because she’s passionate about the connection between design and perception. As a graphic designer, her work is rooted in understanding how visual language shapes the way people think, feel, and engage. Whether she’s designing packaging, building a brand identity, or experimenting with layout, Angelica approaches every project with one question in mind: "How will this be perceived?"

Her design practice is centered on clarity, balance, and intentionality. Working primarily in digital media, using tools like Adobe Creative Suite and sketching to build out ideas. Angelica gravitates toward minimalist design principles. Organic shapes, playful colors, and strong typography are common threads in her work, but she’s most drawn to the spaces in between: negative space, visual pacing, and the moments where a design has room to breathe. She believes good design doesn’t shout...it invites. Her design decisions are fueled by curiosity and the excitement of influencing perception. Why does one water bottle feel more premium than another? Why does one logo catch your eye while others fade into the background? It’s these questions that keep her work rooted in function and purpose, without sacrificing aesthetic appeal.

Ultimately, Angelica aims to create designs that are clean, engaging, and strategically built to resonate. Her work doesn’t just exist to look good, it’s built to communicate. She hopes that viewers and users of her work feel a sense of clarity, ease, and intentionality, and that they leave with a stronger impression of what a brand, product, or message stands for.

For Angelica, design is more than decoration. It’s perception made visible.

Artist Bio

Angelica is a Jersey City based graphic designer, originally from the Jersey Shore. After spending eight years as a hairstylist, she made the leap to pursue her true passion for creativity and graphic design. She traded in her scissors for a mouse and a keyboard, bringing with her a strong sense of creativity and the ability to deeply understand and meet clients’ needs.

Angelica specializes in digital media, focusing on branding, packaging, and visual identity. Her work combines sketching with digital tools, primarily using Adobe Creative Suite, and she is experienced in the printing techniques involved in packaging design. Known for her minimalist approach, her designs often feature strong typography, intentional color palettes, and strategic use of negative space.

Inspiration for Angelica's work comes from the world around her. Whether it's walking through a store and getting drawn to a product with great packaging or observing how design influences everyday decisions, she is passionate about how well-designed visuals can capture attention and communicate clearly.

Angelica is currently completing her BFA in Graphic Design at New Jersey City University, where she also does a graphic design internship with the marketing department. She has worked on a variety of freelance projects, including brand identities, logos, and web design. Angelica has also worked as an in-house graphic designer for a local small business in Jersey City, where she helped create a distinctive visual presence for the brand. Her work reflects her commitment to creating visually impactful designs that are not only aesthetically pleasing but also functional and effective.