Over the course of this semester, I’ve been refining not just my portfolio, but my voice as a designer. In my final presentation, I shared an overview of my work, from brand identity and packaging to concept-driven poster design...each project rooted in one central idea: perception.
As a graphic designer hoping to specialize in branding and packaging, I’m deeply interested in how people experience things visually, emotionally, and intuitively. That sensitivity carries into my design practice. Whether I’m working digitally or sketching out ideas, I focus on clarity, balance, and intention. I gravitate toward minimalism, strong typography, and playful color choices, often letting negative space do some of the talking.
In the second half of my presentation, I introduced a new project proposal titled American Delusion, a satirical poster series that critiques American consumerism and cultural contradictions through witty, unhinged visuals. I plan to expand this work during Summer 2025, bringing it to public spaces in Jersey City and continuing to explore how design can challenge, inform, and entertain.
This presentation was not just a portfolio review; it was a reflection on where I’ve been, what drives me, and where I’m going next.
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