The Message and Mission of My Work
My work is centered on storytelling, branding, and the intersection of history and modernity. Through graphic design, I aim to create visually compelling narratives that bridge cultural identity, aviation, and design aesthetics. Whether through branding an airline, creating a magazine layout, or designing an immersive art intervention, my work seeks to engage audiences in meaningful ways.
One of the core issues my work addresses is the need for representation and connection in branding. Many companies and industries, particularly in aviation, often lack cultural depth and storytelling in their visual identities. By incorporating symbolism, heritage, and modern design principles, I help solve this gap by crafting brand identities that are not just functional but also emotionally resonant.
It is crucial for my work to convey a sense of purpose, innovation, and storytelling. I want my audience to feel inspired, engaged, and curious about the narratives behind each piece. Whether it's a fictional airline that honors Egyptian heritage or an art piece exploring the mystery of EgyptAir Flight 804, my work encourages exploration and reflection.
I imagine my work being received as both aesthetically refined and conceptually strong. It accomplishes the goal of blending history with forward-thinking design, allowing audiences to connect with stories visually and emotionally. The examples included showcase my ability to bring this mission to life each project demonstrates thoughtful branding, design precision, and cultural storytelling.
Examples of my work:
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