Mathew zurita
ART-398-2381
Professor. Cacoilo
New Jersey City University
April 24, 2025
Artist Bio:
Mathew Zurita was born and raised in Jersey City, New Jersey. He currently attends to New Jersey City University, pursing for his BFA (Bachelors in Fine Art) Photography degree. His work as an Product Photographer not only influences him in photography but also for his sneaker photography as well. He has exhibited his work at the NJCU Art gallery, where he presented his Sneaker photography work and has received support from other artists and guests. You may also see his other work from his portfolio at Adobe express, as well as his Instagram Photography page.
Artist Statement: Sneakers that make a statement
Many people find sneaker photography to be very enjoyable, whether they are a sneaker head or not. High-quality sneaker photos are important for reselling, showcasing the condition and authenticity of a pair. Additionally, sneaker photography can be a creative outlet for expressing personal style and appreciating the artistry of sneakers. For this sneaker project, I have presented seven of my best sneakers from my collection within each image. Some are Air Jordan's and collaboration sneakers. You will see my first sneaker purchase through the end of my last purchase. In addition, you get to see all of these different colors, designs, and learn behind the meanings of each shoe. Understanding the meaning behind sneakers is important because they've evolved from simple athletic footwear into powerful symbols of self-expression, cultural identity, and even status. Knowing the history, collaborations, and cultural significance of different sneakers allows you to appreciate them as more than just shoes and understand their impact on streetwear and fashion. You will see what shoe at the end that is considered to be my perfect purchase, my favorite shoe of all time, and what it means to me. Since this is my sneaker collection, the condition of each shoe are slightly beat up with some stains on them. In sneaker culture, "beat-up" or "beater" sneakers are seen as stylish and functional. They are worn-out, scuffed, and often dirty shoes that have a unique, lived-in appearance. Instead of being seen as a sign of neglect, the worn-out look is embraced, sometimes even purchased that way, as a way to express individuality and a more laid-back style.
My sneaker project is also my practice of shooting product photography as well. The message I want to spread from my work is that taking photos of a product you love is a great way to capture its details, appreciate its design, and share your enthusiasm with others. You can even consider it a form of product photography, even if it's just for personal enjoyment. The question I ask myself is that “Why you might want to take photos of a beloved product?" Taking photos of a beloved product, like my sneakers for example, could be done to preserve memories associated with it, document its unique features, showcase its design, reinforce your personal connection to the item, share it with others, or potentially use it for marketing purposes if it's a product you're selling. That's why I believe sneakers are a great choice for product photography because of their inherent visual appeal, versatility, and ability to capture the essence of the shoe's design and style. Their unique textures, colors, and shapes allow for a variety of aesthetically pleasing shots, whether showcasing details, style, or a lifestyle context.
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